EDEXCEL GCSE BUSINESS 1.4.3 THE MARKETING MIX (COMPLETE LESSON) 143 This lesson includes a PowerPoint and a worksheet and covers: What the marketing mix is and the importance of each element: ● price, product, promotion, place. How the elements of the marketing mix work together: ● balancing the marketing mix based on the competitive environment ● the impact of changing consumer needs on the marketing mix ● the impact of technology on the marketing mix: e-commerce, digital communication. Written by Sarah Hilton for Revisionstation

EDEXCEL GCES BUSINESS 1.4.4 BUSINESS PLANS (COMPLETE LESSON) 144 This lesson includes a PowerPoint and a worksheet and covers: The role and importance of a business plan: ● to identify: the business idea; business aims and objectives; target market (market research); forecast revenue, cost and profit; cash-flow forecast; sources of finance; location; marketing mix. The purpose of planning business activity: ● the role and importance of a business plan in minimising risk and obtaining finance. Written by Sarah Hilton for Revisionstation

This lesson is written by Sarah Hilton for Revisionstation and contains a comprehensive student worksheet and a teacher PowerPoint These are the topics covered in this lesson: a) Construct and interpret simple decision-tree diagrams b) Calculations and interpretations of figures generated by these techniques c) Limitations of using decision trees

This complete lesson includes a teacher PowerPoint with all the answers and a comprehensive student worksheet and covers all of these topics: a) PESTLE (political, economic, social, technological, legal and environmental) b) The changing competitive environment c) Porter’s Five Forces This resources has been written by Sarah Hilton for Revisionstation

This complete lesson includes a teacher PowerPoint with all the answers and a comprehensive student worksheet and covers all of these topics: a) Development of corporate strategy: • Ansoff’s Matrix • Porter’s Strategic Matrix b) Aim of portfolio analysis c) Effect of strategic and tactical decisions on human, physical, and financial resources This resources has been written by Sarah Hilton for Revisionstation

This complete lesson includes a teacher PowerPoint with all the answers and a comprehensive student worksheet and covers all of these topics: a) SWOT analysis • internal considerations: strengths and weaknesses • external considerations: opportunities and threats This resources has been written by Sarah Hilton for Revisionstation

This lesson is written by Sarah Hilton for Revisionstation and contains a comprehensive student worksheet and a teacher PowerPoint These are the topics covered in this lesson: a) Mergers and takeovers: • reasons for mergers and takeovers • distinction between mergers and takeovers • horizontal and vertical integration • conglomerates • financial risks and rewards b) Advantages and disadvantages of inorganic growth

This lesson is written by Sarah Hilton for Revisionstation and contains a comprehensive student worksheet and a teacher PowerPoint These are the topics covered in this lesson: Problems arising from growth: a) Diseconomies of scale b) Internal communication c) Overtrading

This lesson is written by Sarah Hilton for Revisionstation and contains a comprehensive student worksheet and a teacher PowerPoint These are the topics covered in this lesson: a) Objectives of growth: • economies of scale (internal and external) • increased market power over customers and suppliers • increased market share and brand recognition • increased profitability b) The distinction between inorganic and organic growth

This lesson is written by Sarah Hilton for Revisionstation and contains a comprehensive student worksheet and a teacher PowerPoint These are the topics covered in this lesson: a) Methods of growing organically b) Advantages and disadvantages of organic growth

This lesson is written by Sarah Hilton for Revisionstation and contains a comprehensive student worksheet and a teacher PowerPoint These are the topics covered in this lesson: a) Calculation of time-series analysis: moving averages (three period/four quarter) b) Interpretation of scatter graphs and line of best fit: extrapolation of past data to future c) Limitations of quantitative sales forecasting techniques

This lesson is written by Sarah Hilton for Revisionstation and contains a comprehensive student worksheet and a teacher PowerPoint These are the topics covered in this lesson: a) Simple payback. b) Average (accounting) rate of return. c) Discounted cash flow (net present value only). d) Calculations and interpretations of figures generated by these techniques. e) Limitations of these techniques.

This lesson is written by Sarah Hilton for Revisionstation and contains a comprehensive student worksheet and a teacher PowerPoint These are the topics covered in this lesson: a) Nature and purpose of critical path analysis. b) Complete and interpret simple networks to identify the critical path. c) Calculate: • earliest start time • latest finish time • total float. d) Limitations of using critical path analysis.

This lesson is written by Sarah Hilton for Revisionstation and contains a comprehensive student worksheet and a teacher PowerPoint These are the topics covered in this lesson: a) Identifying key risks through risk assessment: • natural disasters • IT systems failure • loss of key staff b) Planning for risk mitigation: • business continuity • succession planning

This lesson is written by Sarah Hilton for Revisionstation and contains a comprehensive student worksheet and a teacher PowerPoint These are the topics covered in this lesson: a) Calculate and interpret the following to help make business decisions: • labour productivity • labour turnover and retention • absenteeism b) Limitations of these calculations c) Human resource strategies to increase productivity and retention and to reduce turnover and absenteeism: • financial rewards • employee share ownership • consultation strategies • empowerment strategies

This lesson is written by Sarah Hilton for Revisionstation and contains a comprehensive student worksheet and a teacher PowerPoint These are the topics covered in this lesson: a) Calculate: • profitability (gross profit margin and profit for the year* / operating profit margin) • liquidity (current and acid test ratios) • gearing ratio • return on capital employed (ROCE). b) Interpret ratios to make business decisions. c) The limitations of ratio analysis.

This lesson is written by Sarah Hilton for Revisionstation and contains a comprehensive student worksheet and a teacher PowerPoint These are the topics covered in this lesson: a) Statement of comprehensive income (profit and loss account): • key information • stakeholder interest. b) Statement of financial position (balance sheet) • key information • stakeholder interest.

This lesson is written by Sarah Hilton for Revisionstation and contains a comprehensive student worksheet and a teacher PowerPoint These are the topics covered in this lesson: a) Organisational culture b) Size of organisation c) Time/speed of change d) Managing resistance to change e) Transformative leadership

This lesson is written by Sarah Hilton for Revisionstation and contains a comprehensive student worksheet and a teacher PowerPoint These are the topics covered in this lesson: a) Ethics of strategic decisions: trade-offs between profit and ethics b) Pay and rewards c) Corporate social responsibility (CSR)

This lesson is written by Sarah Hilton for Revisionstation and contains a comprehensive student worksheet and a teacher PowerPoint These are the topics covered in this lesson: a) Strong and weak cultures b) Classification of company cultures: power role task person c) How corporate culture is formed d) Difficulties in changing an established culture